Snapchat tik tok9/14/2023 The feed itself will be accessible through a prominent new fifth tab on the Snapchat home screen’s main navigation, and is designated with a Play icon. This is a similar system to what TikTok uses for its “For You” feed. Over time, the feed will become tailored to the individual user based on their own interactions, preferences and favorites. The algorithms will also consider negative factors, like if a viewer skipped watching the Snap quickly, for example. To do so, it will rank the Snaps in the new feed using a combination of factors, like how many other people found a particular Snap interesting, how long people spent watching it, if it was favorited or shared with friends and more. Snapchat says its algorithms will work to surface the most engaging Snaps to display to each user on a personalized basis. This new feature, called Spotlight, will showcase the community’s creative efforts, including the videos now backed by music, as well as other Snaps users may find interesting. After taking on TikTok with music-powered features last month, Snapchat this morning is officially launching a dedicated place within its app where users can watch short, entertaining videos in a vertically scrollable, TikTok-like feed.
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